Customers Trust Customers More Than Companies
After decades helping businesses smash their growth ceilings, I’ve seen this simple truth play out everywhere. No marketing budget or clever messaging can match the raw credibility of a real customer vouching for you. If your growth strategy doesn’t put authentic customer stories front and center, you’re leaving your most persuasive salespeople on the sidelines. Shift your focus. Earn trust where it actually lives.
How have customer voices shaped your own buying decisions or strategies? I’d love to hear your experience below.