The deals you’re chasing are usually less profitable than the ones you’re nurturing.

It took me years to realize that our instinct to pursue new wins often distracts us from the clients who already believe in what we do and are willing to grow with us. Every major breakthrough in my business came from doubling down on existing relationships instead of chasing after every new opportunity that came my way.

What’s been your experience with balancing new business vs deepening client partnerships? Share your thoughts below 👇